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Senior Marketing Strategist
2 weeks ago
The Marketing role involves developing and executing integrated marketing campaigns to enhance the brand's presence across traditional and digital channels. It requires a strategic approach, with a focus on both above-the-line (ATL) strategies and digital marketing initiatives.
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- Responsibilities:">
- Developing and executing integrated marketing campaigns to align with brand objectives.">
- Utilizing both ATL (TV, radio, print) and digital marketing channels to achieve campaign goals.">
- Managing campaign budgets to ensure efficient allocation of resources across ATL and digital platforms.">
Skills and Qualifications:
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- Proven experience in ATL and digital marketing, preferably in FMCG or consumer goods.">
- Proficiency in Excel and data analytics tools.">
- Strong understanding of campaign management, content creation, and strategy development.">
- Excellent communication and project management skills.">
Benefits:
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- Growth in brand awareness and reach through effective marketing strategies.">
- Improvement in conversion rates from digital campaigns.">
- A dynamic and supportive work environment.">
Requirements:
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- MBA in Marketing or relevant field.">
- 3-4 years of experience in marketing, preferably in FMCG or consumer goods.">
- Strong analytical and problem-solving skills.">
- Ability to work under pressure and meet deadlines.">
