Senior Fashion Public Relations Specialist

3 days ago

Kollam, Kerala, India beBeeFashion Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Description:

We seek a seasoned public relations expert to spearhead communications and media strategy for high-profile fashion clients.

This role involves conceptualizing and executing impactful campaigns that elevate our clients' presence across influential editorial, social, and digital platforms.

Key Responsibilities:

  • Fashion Media Relations & Thought Leadership: Foster strong relationships with top fashion editors, stylists, influencers, and journalists; craft compelling pitches; secure high-impact media placements in leading fashion publications.
  • PR Strategy: Develop and execute integrated PR campaigns that accurately reflect each brand's unique aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement: Serve as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.

Qualifications:

  • 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
  • Strong media relationships with top fashion publications.
  • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
  • Excellent storytelling, writing, and visual communication skills.
  • Deep understanding of fashion trends, consumer behavior, and brand building.
  • Confidence in high-pressure environments and client-facing interactions.

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