Data Management and CRM Specialist

2 days ago


Bengaluru, Karnataka, India Onsurity Full time
Role Overview

We are seeking a skilled Data Management & CRM Specialist to play a pivotal role in activating/developing our cold database through strategic marketing nurture campaigns.

ResponsibilitiesData Management
  • Cleanse, enrich, and segment cold database to identify high-potential leads.
  • Develop and maintain data quality standards and processes.
  • Collaborate with cross-functional teams to ensure data accuracy and consistency.
CRM System Management
  • Configure and optimize CRM system (e.g., LeadSquared, HubSpot) to support marketing automation and lead nurturing.
  • Create and manage custom objects, fields, and workflows to track lead progression.
  • Implement Reporting based data-driven segmentation and scoring models to prioritize leads.
Marketing Nurture Campaign Activation
  • Develop and execute targeted marketing nurture campaigns to engage cold leads.
  • Create compelling email sequences, personalized content, and automated workflows.
  • Track and analyze campaign performance metrics to optimize strategies.
Lead Scoring and Qualification
  • Develop and implement lead scoring models to identify high-quality leads.
  • Collaborate with SDR team to qualify and hand off leads effectively.
  • Ensure clear lead dispositioning and accurate data entry into the CRM.
Data-Driven Insights
  • Analyze customer behavior and campaign performance to identify trends and opportunities.
  • Generate actionable insights to inform marketing strategy and decision-making.
  • Reporting Based on objective modelling for lead disposition stages.

What We Offer: Our estimates put this salary around $120,000 per year. Benefits include flexible healthcare subscriptions, comprehensive health insurance, fitness plans, free doctor teleconsultations, and more. We encourage you to read more about us on our website. Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.



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