Scaling Fintech Products Lead

1 day ago


Gulbarga, Karnataka, India beBeeGrowthMarketer Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
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As a seasoned Growth Marketer, you will spearhead the launch and scaling of SaaS products in fintech. The ideal candidate has a proven track record of building demand without relying on heavy paid spend or SEO.

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Key responsibilities include:

  • Growth Strategy & Positioning: Develop go-to-market strategies for launching new fintech SaaS products, shape positioning and messaging to resonate with early adopters, founders, and finance leaders.
  • Community Engagement: Drive traction through Reddit, Twitter, Discord groups, startup forums, affiliate networks, and fintech communities, launch engagement campaigns in micro-communities.
  • Partnerships & Distribution: Build partnerships with accelerators, fintech incubators, affiliate marketers, and B2B SaaS tool ecosystems, identify co-marketing opportunities with complementary startups and service providers.
  • Experimentation & Optimization: Design and run tactical growth experiments, landing page funnels, waitlist gamification, incentive programs, rapidly test acquisition channels and double down on those that prove cost-efficient.
  • Analytics & Performance: Own growth KPIs: sign-ups, activation rates, CAC/LTV, referral efficiency, retention, present insights and adapt tactics quickly based on data.


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