Digital Marketing Specialist

3 days ago


Noida, Uttar Pradesh, India Appinventiv Full time
Job Title: Digital Marketing Specialist

We are looking for a seasoned Digital Marketing Specialist to join our team at Appinventiv. The ideal candidate will have a proven track record of driving business growth through effective digital marketing strategies.

Responsibilities:

  • Analyze competitor keywords and SEO techniques to identify opportunities for improvement
  • Lead a team of SEO professionals, ensuring effective communication and collaboration to meet monthly targets
  • Collaborate closely with the team to resolve challenges and concerns
  • Develop expertise in On-Site SEO, including meta tags, keywords, content, tags, page load speed, internal linking, breadcrumbs, and website structure
  • Implement Off-Page strategies, such as backlinks, online reputation management, guest outreach, and anchor text management
  • Manage Google Analytics and Google Search Console, staying up-to-date with the latest algorithm updates and SEO trends
  • Establish systems and best practices to ensure all content is optimized for search engines
  • Work closely with web developers and content teams to implement best SEO practices
  • Produce weekly and monthly KPI reports, taking necessary action across all channels
  • Analyze and optimize campaigns based on GA and GSC data to achieve defined KPIs and KRAs

Requirements:

  • 4-5 years of experience in digital marketing or a related field
  • Strong knowledge of search engine optimization practices
  • Familiarity with content marketing channels and best practices
  • Excellent verbal and written communication skills
  • Ability to lead and work within a team
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills

Salary: $80,000 - $110,000 per year

Location: Flexible (Remote options available)



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