Product Growth Specialist

1 day ago

Chennai, Tamil Nadu, India beBeeProductMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Product Marketing Strategist

About the Role:
As a key member of our marketing team, you will play a critical role in driving product adoption and revenue growth. Your primary responsibility will be to develop and execute effective marketing strategies that resonate with our target audience.

Key Responsibilities:
- Define product positioning: Identify the unique selling proposition (USP) and market positioning of our product. Determine the key benefits and features that appeal to our target audience.
- Develop messaging and content: Create compelling messaging that communicates the value proposition of our product. Develop content such as videos, demos, whitepapers, and case studies to educate and persuade potential customers.
- Collaborate with cross-functional teams: Work closely with product development, sales teams, and other stakeholders to ensure consistent messaging across all channels. Provide sales enablement materials and train the sales team to effectively sell the product.
- Launch and promote the product: Create and execute go-to-market strategies to launch and promote the product. Develop marketing campaigns, create product collateral, and collaborate on events and webinars.
- Analyze and optimize: Analyze the performance of product marketing assets and use data insights to optimize future strategies. Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure success.

Requirements:
- Bachelor's degree in marketing, business, computer science or related field. MBA or Master Degree preferred.
- Minimum 6-10 years of experience in product marketing and/or product management in an enterprise B2B or SaaS environment. Experience in HCM or payroll considered an advantage.
- Strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
- Excellent communication skills, both written and verbal. Strong analytical and synthesizing skills to translate technical content into compelling messages.
- Highly skilled at analyzing data and making data-driven decisions. Deep comfort with metrics and KPIs, and able to use tools CRM, marketing automation and BI tools.

Benefits:
- Competitive salary and bonus structure
- Opportunities for career growth and professional development
- Collaborative and dynamic work environment

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