Senior Associate

1 month ago


Bengaluru, Karnataka, India Paytm Full time
About Paytm:
We are India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. Our mission is to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services.

Credit Card Business Operations Role:
This is an opportunity to accelerate core growth metrics and user numbers for our Credit Card business. The role specifically focuses on initiatives planned through CRM channels – Push, Whatsapp, SMS, Email, In-app.

Key Responsibilities:
- Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar
- Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions
- Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel
- Analyze and report on campaign performance metrics using marketing analytics tools
- Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution

Requirements:
- 2-4 years' experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools
- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers
- Experience in marketing automation and communication personalisation
- Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups
- Experience working with content teams to draft effective and engaging communications

Benefits:
This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. You will be part of a collaborative output driven program that brings cohesiveness across businesses through technology. You will also receive a solid 360 feedback from your peer teams on your support of their goals.

Compensation: With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we offer a competitive salary package, estimated at ₹15 lakhs per annum.

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