
Digital Advertising Specialist
1 week ago
Job Title: Google Ads Expert/Lead
- We seek a skilled professional to lead our paid media efforts, focusing on e-commerce and app ecosystems.
- This role involves independently owning the entire Google Ads function, from planning and execution to optimization, reporting, and growth strategy.
The ideal candidate has 3.5+ years of hands-on experience in managing large-scale Google Ads campaigns, with a deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns is essential, along with strong analytical skills and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights.
A high attention to detail and ownership mindset are necessary for this role, which involves building, launching, and scaling high-performing Google campaigns.
In addition to core responsibilities, the successful candidate may also have experience with Shopify, Firebase, and app tracking integrations, or exposure to programmatic buying or affiliate/performance marketing.
The job requires collaboration with brand and graphic teams to define creative requirements for search copy, display banners, and video ads, as well as conducting competitor research, keyword gap analysis, and e-commerce trend tracking.
The Performance Marketing Manager reports directly to leadership and is responsible for aligning Google efforts with broader business goals.
This is a high-impact role with strong ownership and clear performance accountability, requiring daily monitoring of campaign performance and taking real-time actions for efficiency and growth.
- Main Responsibilities:
- Google Ads Planning & Execution
- Campaign & Budget Management
- App & Offline Store Marketing
- Creative & Content Collaboration
- Research & Experimentation
- Reporting & Insights
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