Digital Advertising Strategist

1 week ago

Rajkot, Gujarat, India beBeeCampaign Full time ₹ 15,00,000 - ₹ 20,00,000
Programmatic Campaign Manager

We are a leading global agency, part of one of the world's largest media and advertising holding companies. Our networks and specialist firms provide advertising, media planning, buying, digital marketing, direct and promotional marketing, public relations, and other communications services.

We play a key role for our group companies and global agencies, providing products and services in areas such as creative services, technology, market research, business support, media services, and consulting.

This is an exciting role, which involves:

  • Managing day-to-day campaign performance across different platforms
  • Coordinating campaign executions across regions, serving as primary point of contact with stakeholders
  • Optimizing campaigns on demand-side platforms (DSPs) through insights, monitoring, and pacing control, to ensure delivery, performance, and revenue goals are met
  • Working with the agency team to develop best-in-class solutions based on available technology
  • Overseeing media tracking and analytics setup and implementation
  • Communicating daily format, screen, and inventory performance to clients and agencies as needed

This may be the right role for you if you have:

  • 4-6 years of experience managing programmatic campaigns for large clients
  • Expert knowledge of digital programmatic buying, with hands-on experience using DSPs
  • A working knowledge of the digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to describe KPIs and their fit into the customer journey
  • Comfortable thinking strategically and analyzing performance in a dynamic environment
  • Proficient in MS Excel and PowerPoint, with ability to organize and consolidate data sources for analysis

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