Digital Marketing Manager

23 hours ago


Hyderabad, Telangana, India ANA International Full time

Job Title: Assistant Manager - Digital Marketing

Location: Hyderabad

Reports to: Marketing Head

Industry: FMCG (Edible Oil Manufacturing)

Job Summary:

We are seeking an experienced digital marketing professional with 3-5 years of experience in the FMCG sector, specifically within the edible oil or similar industries. The ideal candidate should hold an MBA in Marketing and have a proven track record in digital strategy development, brand building, and online consumer engagement.

Key Responsibilities:

  • Digital Strategy & Campaign Management: Develop and execute a comprehensive digital marketing strategy to enhance brand visibility, engagement, and conversion rates.
  • Social Media & Content Marketing: Manage and grow the brand's presence on social media platforms, fostering community engagement and brand loyalty.
  • SEO, SEM & Analytics: Develop and implement SEO/SEM strategies to improve organic reach and increase traffic to digital platforms.
  • E-commerce & Online Sales Enablement: Work closely with e-commerce platforms and retailers to drive online sales and maximize conversion.
  • Influencer & Partnership Marketing: Identify and collaborate with relevant influencers, bloggers, and digital platforms to amplify brand reach and engagement.

Qualifications:

  • Education: MBA in Marketing is mandatory.
  • Experience: 3-5 years of experience in digital marketing within the FMCG sector, preferably in the edible oil or food industry.
  • Skills:
  • Strong expertise in digital strategy, social media marketing, SEO, SEM, and analytics.
  • Proven experience in e-commerce, digital advertising, and campaign management.
  • Proficient in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

Key Competencies:

  • Innovative and forward-thinking with a solid understanding of digital marketing trends.
  • Strong business acumen with a goal-oriented approach to drive growth.
  • Ability to work in a dynamic environment and handle multiple projects simultaneously.
  • Collaborative and able to work effectively with cross-functional teams.


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