FMS Skin Paid Ads Specialist

9 hours ago

Hyderabad, Telangana, India beBeePaid Full time ₹ 80,00,000 - ₹ 1,20,00,000
FMS Skin Job Opportunity

We are seeking an experienced Paid Ads Specialist to join our team. The ideal candidate will have a proven track record of managing and optimizing Google Ads and Meta Ads campaigns.

Key Responsibilities:
  • Plan, create, and optimize Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns for maximum efficiency.
  • Conduct keyword research, audience segmentation, and ad copywriting to improve ad relevance and engagement.
  • Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates, making data-driven decisions for optimization.
  • Implement A/B testing for ad creatives, landing pages, and bidding strategies to improve performance.
  • Optimize campaign structures, bidding strategies, ad placements, and targeting options for maximum efficiency.
  • Manage and optimize Google Analytics, Meta Pixel, and Google Tag Manager to ensure accurate tracking and reporting.
  • Stay updated on Google Ads and Meta Ads algorithm updates, policies, and best practices.
  • Work closely with content, design, and development teams to improve ad creatives and landing page experiences.
  • Generate and present performance reports with insights and actionable recommendations.
Requirements:
  • 3 to 5 years of experience managing Google Ads and Meta Ads campaigns with a successful track record.
  • Strong expertise in Google Ads Manager, Meta Ads Manager, Google Analytics, and Google Tag Manager.
  • Experience with Performance Max, YouTube Ads, and Meta retargeting campaigns.
  • Proficiency in audience targeting, custom audiences, lookalike audiences, and remarketing strategies.
  • Hands-on experience with conversion tracking, UTM parameters, and data attribution models.
  • Strong analytical skills with the ability to interpret data, trends, and insights for optimization.
  • Experience in budget management and ad spend optimization.
  • Proficiency in Excel/Google Sheets for data analysis and reporting.
  • Google Ads and Meta Ads certifications are preferred.
  • Excellent communication skills with the ability to present campaign performance insights effectively.
Preferred Qualifications:
  • Experience managing lead generation campaigns.
  • Basis knowledge of SEO and organic marketing strategies.
  • Work experience in Health care industry is a plus.

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