Strategic Business Developer

1 week ago

Nashik, Maharashtra, India beBeeGrowth Full time ₹ 1,60,00,000 - ₹ 2,20,00,000

Business Growth Manager Position

The Digital Business Unit at a leading bank is revolutionizing the industry by transforming existing lines of businesses and building new digital-only or banking as a service led digital business models.

This role will drive adoption and engagement for the mobile app across customer segments through strategies for new customer acquisition, cross-sell, win-back, and transaction intensity.

As a key member of the team, you will shape the "Digital Business" by coordinating with cross-functional teams such as digital marketing, tech solutions, and product development.

  • Develop initiatives to increase traffic on bank channels (mobile/net) and drive adoption among new/existing consumers.
  • Analyse user journeys to identify improvement areas and increase visitors and conversions.
  • Work closely with Bank's product, analytics, and digital marketing team for targeted campaigns and outreach.
  • Use data analytics and segmentation to make targeted marketing strategies and validate hypotheses through A/B testing.
  • Own end-to-end measurement frameworks for growth experiments and build dashboards to track KPIs and campaign performance.
Key Responsibilities:Customer Engagement
  • Implement data-driven strategies to drive customer value.
  • Collaborate with cross-functional teams to develop targeted campaigns.
  • Own the development of end-to-end measurement frameworks.
Product Enhancement
  • Be the voice-of-customer in shaping new features/products that the bank should launch.
  • Work closely with Marketing team to create awareness and engagement campaigns.
  • Increase adoption of new products among existing consumers through cross-sell and upsell initiatives.
Requirements:

Required Skills:

  • 2-6 years of relevant experience in growth/product marketing for a digital business/apps.
  • Candidate must have a customer-centric mindset and an eye for detail.
  • Prior experience of working on campaign management tools and marketing tools like Firebase, Appsflyer.
  • Hands-on experience with data extracting and interpretation tools like SQL, Power BI.

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