Digital Growth Manager

2 days ago

Raipur, Chhattisgarh, India beBeeDemand Full time US$ 1,00,000 - US$ 1,30,000
Job Summary

The Demand Generation Lead will spearhead end-to-end demand generation initiatives, encompassing SEO, SEM, paid campaigns, and lead funnel optimization. This role demands a seasoned strategist and hands-on operator who can execute campaigns while aligning closely with Sales to deliver measurable pipeline impact.

The ideal candidate boasts a proven track record in managing integrated digital campaigns across multiple channels, thrives in high-growth environments, and can own the end-to-end demand generation lifecycle from campaign design to ROI reporting.

Main Responsibilities:
  • Tactical Planning & Execution:
    • Develop and execute demand generation strategy across paid, owned, and organic channels.
    • Align campaign goals with pipeline contribution and revenue objectives.
    • Own and optimize budgets to maximize ROI.
  • Search Engine Optimization (SEO):
    • Create and implement a comprehensive SEO strategy covering technical SEO, on-page optimization, keyword strategy, and backlink building.
    • Collaborate with content creators to optimize blogs, landing pages, and thought leadership for search visibility.
    • Analyze regular SEO audits and leverage tools like SEMrush, Ahrefs, Moz, and Google Search Console to continuously improve organic performance.
  • Campaign Management:
    • Run integrated campaigns on Google Ads, LinkedIn, Meta, and email.
    • Manage ad budgets, A/B test creatives, and maximize ROI.
    • Ensure SEM and SEO efforts are aligned to cover both short-term pipeline and long-term organic visibility.
  • Lead Funnel Ownership:
    • Define MQL criteria and lead scoring in collaboration with Sales.
    • Optimize workflows to improve MQL → SQL conversion.
    • Continuously monitor and refine lead quality for pipeline contribution.
  • Performance Analysis & Insights:
    • Track KPIs across the funnel (traffic → leads → MQLs → SQLs → opportunities → revenue).
    • Build HubSpot/GA4 dashboards and share regular performance insights.
    • Recommend optimizations for targeting, spend allocation, and creative performance.
  • Collaboration & Teamwork:
    • Work closely with Sales, Product, and Marketing leadership on GTM initiatives.
    • Act as the demand generation point of contact within the Marketing team.
    • Guide agencies, vendors, or junior team members where necessary.

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