Digital Growth Strategist

2 days ago

Raipur, Chhattisgarh, India beBeeDemandGeneration Full time ₹ 4,00,000 - ₹ 8,00,000

As a Demand Generation Lead, you will be responsible for driving end-to-end demand generation initiatives spanning SEO, SEM, paid campaigns, and lead funnel optimization. Your role will involve acting as both a strategist and hands-on operator, owning campaign execution while aligning closely with Sales to deliver measurable pipeline impact.

This includes defining and executing demand generation strategy across paid, owned, and organic channels, aligning campaign goals with pipeline contribution and revenue objectives, and optimizing budgets to maximize ROI. Additionally, you will develop and implement a comprehensive SEO strategy covering technical SEO, on-page optimization, keyword strategy, and backlink building.

You will also run integrated campaigns on Google Ads, LinkedIn, Meta, and email, managing ad budgets, A/B testing creatives, and maximizing ROI. Furthermore, you will define MQL criteria and lead scoring in collaboration with Sales, optimize workflows to improve MQL → SQL conversion, and continuously monitor and refine lead quality for pipeline contribution.

Key skills required for this role include strong analytical mindset with ability to link campaign performance to business metrics (MQLs, SQLs, pipeline, revenue), proficient use of MarTech tools (HubSpot, Salesforce CRM, GA4, SEMrush/Ahrefs, Google Ads, LinkedIn Campaign Manager), and up-to-date knowledge of latest trends in AI, personalization, and digital marketing automation.

  • Demand Generation Strategy
  • SEO Optimization
  • Paid Advertising
  • Lead Funnel Optimization
  • Marketing Analytics

We are seeking a highly motivated and experienced individual who can drive our demand generation efforts and contribute to the growth of our company. If you have a proven track record in managing integrated digital campaigns across multiple channels and thrive in high-growth environments, we encourage you to apply.

About Us:

We are a Global Digital & Data Engineering company committed to delivering end-to-end Digital solutions and services to its customers worldwide. We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail.

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