Digital Marketing Specialist

2 weeks ago


Chennai Metropolitan Area, India Snaphunt Full time

The Role

We are seeking a highly motivated Digital Marketing Specialist to join our team at Snaphunt. The ideal candidate will have a strong background in digital marketing and a proven track record of developing and executing successful campaigns.

Key Responsibilities

  • Develop and execute a results-driven digital marketing strategy aligned with corporate and brand objectives.
  • Pitch and manage creators to secure exclusive partnerships.
  • Create and manage all marketing materials and collateral in line with brand direction.
  • Implement online marketing activities, including social media, SEO/SEM, demand generation, and lead generation.
  • Track the effectiveness of various campaigns and make necessary adjustments.
  • Manage communications spend and work with vendors and agencies to create and localise communications and marketing activities.
  • Lead the planning and implementation of PR and initiatives related to the brand.
  • Develop and implement comprehensive digital marketing programs in line with brand plans and business priorities.
  • Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  • Review and optimise the design and content of all online assets, including the company website and social media pages.
  • Plan and control the digital marketing budget and spend by allocating budgets to different channels.
  • Use A/B testing to optimise digital marketing performance.
  • Analyse the results and effectiveness of campaigns to deliver actionable insights and recommendations, and generate monthly reports on the digital marketing portfolio.
  • Manage corporate communications across internal channels/platforms.
  • Develop messaging and content for corporate communications.
  • Keep staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.
  • Plan and execute viral marketing campaigns across a range of social media platforms.

The Ideal Candidate

  • Has at least 1 year of experience in digital marketing or marketing communications within the media and entertainment industry.
  • Experience within the industry would be a strong advantage.
  • Is a strong mentor and coach who can build high-performing teams.
  • Possesses strong analytical skills and is comfortable dealing with numerical data.
  • Is a strong networker and relationship builder.

About Snaphunt

Snaphunt is a leading influencer marketing and social media marketing company in India that provides the best influencer marketing platform to help brands/visionary marketers leverage social media influencers' content in marketing the product/service.



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