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Digital Marketing Strategist

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Kota, Rajasthan, India beBeePerformance Full time ₹ 75,00,000 - ₹ 1,80,00,000
Job Title:

Marketing Strategy Specialist

About The Role:

This is a challenging and rewarding position that involves developing and executing marketing strategies to drive business growth.

The successful candidate will have a strong understanding of performance marketing, including digital channels, campaign management, and data-driven decision making.

The role requires exceptional communication and interpersonal skills, with the ability to build and maintain strong relationships with clients and internal stakeholders.

Key Responsibilities:
  • Develop and execute marketing strategies across multiple channels, leveraging data analytics and market research to inform decisions.
  • Manage and optimize marketing campaigns to achieve business objectives, using metrics such as return on investment (ROI) and customer lifetime value (CLV).
  • Collaborate with cross-functional teams to ensure seamless integration of marketing efforts, aligning with overall business strategy.
  • Stay up-to-date with industry trends and best practices in performance marketing, continuously looking for opportunities to improve and enhance marketing capabilities.
Requirements & Qualifications:
  • Experience: 2-5 years of experience in performance marketing, with a proven track record of driving results and achieving business objectives.
  • Technical Skills: Strong understanding of digital marketing channels, including paid search, social media advertising, programmatic, and display. Familiarity with AI and machine learning in marketing is a plus.
  • Analytical Skills: Proficient in analyzing data to derive actionable insights and optimize marketing strategies.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Client-Focused: Demonstrated ability to build and maintain strong client relationships, with a focus on delivering value and exceeding client expectations.