Executive Manager for Digital Campaigns

2 days ago

Gurgaon, Haryana, India beBeeAdvertising Full time ₹ 1,04,000 - ₹ 1,30,878

Job Title: Advertising Executive Manager


We are seeking a highly skilled Advertising Executive Manager to own, strategize, and execute our LinkedIn Advertising and Account-Based Marketing (ABM) programs.


Key Responsibilities:


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  • Develop, manage, and optimize end-to-end LinkedIn advertising campaigns (Sponsored Content, Message Ads, Text Ads, Dynamic Ads) to achieve lead generation and awareness objectives.
  • Conduct thorough audience research and segmentation using LinkedIn Campaign Manager, Sales Navigator, and CRM data to build hyper-targeted audience lists.
  • Own the campaign budgeting process, daily bid management, and pacing to ensure efficient spend and maximum ROI.
  • Write compelling ad copy and collaborate with the design team to create high-converting visual assets tailored for a B2B audience.
  • Design and implement multi-channel ABM strategies focused on engaging key target accounts.
  • Work closely with the Sales and Business Development teams to identify and prioritize target account lists (TALs).
  • Develop and execute integrated ABM campaigns that combine LinkedIn ads with email sequencing, content personalization, and retargeting.
  • Utilize ABM platforms (e.g., Terminus, Demandbase, 6sense) or native tools to orchestrate and measure account-based initiatives.
  • Monitor, track, and analyze campaign performance daily using LinkedIn Analytics, Google Analytics, and our CRM (e.g., Salesforce, HubSpot).
  • Prepare and present weekly and monthly performance reports, providing data-driven insights and actionable recommendations to stakeholders.
  • Conduct A/B tests on ad copy, visuals, landing pages, and audience targeting to continuously improve CTR, CPL, and conversion rates.
  • Measure and report on ABM-specific metrics like account engagement, pipeline influence, and return on ad spend (ROAS).
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Required Skills & Qualifications:

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  • Experience: 3-5 years of hands-on experience specifically in managing B2B LinkedIn advertising campaigns.
  • Expert-level knowledge of LinkedIn Campaign Manager.
  • Strong familiarity with Sales Navigator for audience building and research.
  • Experience with CRM platforms (Salesforce or HubSpot preferred).
  • Knowledge of marketing automation tools (e.g., Marketo, Pardot) is a plus.
  • Proficiency in Google Analytics and Microsoft Excel/Google Sheets for data analysis.
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