Digital Marketing Campaign Manager

2 days ago


Palakkad, Kerala, India beBeeDigitalMarketing Full time ₹ 4,50,000 - ₹ 7,50,000

About Our Campaign Management Role

We're seeking an experienced digital marketing professional to manage paid campaigns for e-commerce and lead generation brands. Successful applicants will have a proven track record of managing Meta Ads and Google Ads.

The ideal candidate will have at least 5 years of experience in managing both Meta Ads and Google Ads, with a strong understanding of Shopify and conversion tracking principles. They should also possess excellent communication skills to effectively collaborate with cross-functional teams.

Campaign Planning & Optimisation

  • Plan, set up, launch, and optimise campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
  • Build and maintain account structures that support efficient testing and long-term scale
  • Stay on top of algorithm changes, audience trends, and platform updates

Conversion Tracking & Integration

  • Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
  • Troubleshoot and refine attribution setups
  • Work with Shopify integrations, conversion APIs, and tagging systems (GTM etc.)

Performance Analysis & Reporting

  • Manage budgets, bids, ROAS targets, and pacing
  • Optimise for CPL, CPA, or ROAS depending on client goals
  • Use data-driven insights and creative testing to improve results over time

Client Communication & Collaboration

  • Create informative videos to explain strategy, wins, or performance issues
  • Prepare reports with clear, actionable insights (not just charts)
  • Contribute ideas to internal calls on client performance, rather than just reporting what happened


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