
Digital Marketing Campaign Manager
2 days ago
About Our Campaign Management Role
We're seeking an experienced digital marketing professional to manage paid campaigns for e-commerce and lead generation brands. Successful applicants will have a proven track record of managing Meta Ads and Google Ads.
The ideal candidate will have at least 5 years of experience in managing both Meta Ads and Google Ads, with a strong understanding of Shopify and conversion tracking principles. They should also possess excellent communication skills to effectively collaborate with cross-functional teams.
Campaign Planning & Optimisation
- Plan, set up, launch, and optimise campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
- Build and maintain account structures that support efficient testing and long-term scale
- Stay on top of algorithm changes, audience trends, and platform updates
Conversion Tracking & Integration
- Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
- Troubleshoot and refine attribution setups
- Work with Shopify integrations, conversion APIs, and tagging systems (GTM etc.)
Performance Analysis & Reporting
- Manage budgets, bids, ROAS targets, and pacing
- Optimise for CPL, CPA, or ROAS depending on client goals
- Use data-driven insights and creative testing to improve results over time
Client Communication & Collaboration
- Create informative videos to explain strategy, wins, or performance issues
- Prepare reports with clear, actionable insights (not just charts)
- Contribute ideas to internal calls on client performance, rather than just reporting what happened
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