Digital Campaign Manager

22 hours ago

Palakkad, Kerala, India beBeeProgrammatic Full time ₹ 20,16,000 - ₹ 24,34,000

We are part of a global network, one of the largest media and advertising holding companies in the world.

Our organization plays a key role for various group companies and global agencies by providing exceptional services in areas of Creative Services, Technology, Marketing Science, Market Research, Business Support Services, Media Services, Consulting & Advisory Services.

This is an exciting role and would entail you to :

  • Successfully manage day-to-day performance of campaigns across different platforms.
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Manage campaigns through optimization strategies, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met.
  • Work with teams to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics setup and implementation.
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing campaigns for large clients.
  • Expert level knowledge of digital buying with hands-on experience using demand-side platforms. Experience with DV360/TTD/Amazon DSP is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analysing performance in a continually evolving environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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