
Digital Marketing Professional
2 days ago
Job Title: Digital Marketing Specialist
We are seeking a highly skilled and results-driven professional to optimize advertising strategies on global marketplaces.
The ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI by leveraging data insights and marketplace tools.
Key Responsibilities:
Business and Strategy:
• Manage our company account on the marketplace.
Marketplace Advertising:
• Plan, execute, and optimize advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and other e-commerce platforms.
• Develop strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.
Analytics & Optimization:
• Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.
• Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.
• Perform keyword research and bid optimization to enhance campaign efficiency.
Budget Management:
• Allocate and manage advertising budgets to ensure maximum ROI while staying within spend limits.
• Track daily ad spends and adjust campaigns to meet performance targets.
Collaboration & Coordination:
• Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
• Collaborate with content and design teams to create high-converting ad creatives.
Performance Reporting:
• Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
• Present weekly/monthly reports on campaign performance and advertising spend.
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