Chief Brand Strategist

About the Role

This leadership position is responsible for driving brand equity and strategy across various markets. The successful candidate will oversee key deliverables, including:

• Financial Outcomes:
  • Developing a robust brand program that enhances product superiority, deepens brand equity, and effectively implements across different market types.
  • Building masterbrand architecture strategy on the category.
  • Crafting positioning with strong brand identity - build brand positioning strategy and key branding elements.
  • Developing 360-degree brand campaigns to drive equity and preference.
  • Creating a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
  • Building a brand purpose platform.
  • Developing an 'always-on' digital plan for a 12-month calendar.
  • Delivering brand health metrics through the brand program with impactful and innovative communication plans.
  • Creating masterbrand visual identity and packaging redesign (evolutionary and revolutionary), building brand world-based visual identity playbook, and detailing brand sensorial signature.
  • Evolving and fine-tuning the masterbrand strategy in line with category and competition landscape on an ongoing basis.
• Customer Service:
  • Building claims toolkit - developing a ready toolbox backed with defendable evidence to support scientific/technical/marketing claims through commissioned studies.
  • Proving superiority at point of sale - strategizing, designing, and implementing efficient and scalable superiority activation programs customizable for market type.
  • Superiority communication across media touchpoints – TV, digital media, packaging, BTL.
  • Counterfeit action - building long-term action plans for countering counterfeit through education, legal action, sales team training.
• Internal Processes:
  • Collaborating with innovation teams for seamless takeover and incubation of new brand initiatives/extensions in line with masterbrand portfolio thinking.
  • Synchronizing brand marketing plans and campaigns for harmonized and efficient deployment of plans across the masterbrand.
  • Working with consumer and market insight teams to monitor, analyze, and evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and masterbrand communication.
  • Planning and executing campaigns and projects in close partnership with stakeholders within the organization and external agencies/partners.
  • Effectively managing external interfaces (research, advertising/creative, design, media, activation, digital & PR agencies).
  • Effectively managing internal interfaces such as brand teams, insights teams, R&D, legal & regulatory, shopper marketing, and sales.
• Innovation and Learning:
  • Building masterbrand portfolios by expanding user bases with relevant, compelling extensions and innovations.
  • Crafting masterbrand extensions' mix across mass, masstige, and premium ranges.

Key Requirements

The ideal candidate should possess:

• Strategic mindset and business acumen.
• Strong leadership and collaboration skills.
• Ability to drive innovation and growth.
• Excellent communication and project management skills.
• Experience in brand development and marketing.

Benefits

The role offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

How to Apply

Interested candidates should submit their applications, highlighting their relevant experience and qualifications.