Marketing Director

4 weeks ago

Vijayawada, Andhra Pradesh, India Bloomingdale International School Full time
Marketing Manager Job Description

At Bloomingdale International School, we are seeking a highly skilled Marketing Manager to join our team. The successful candidate will be responsible for developing and implementing comprehensive marketing strategies to enhance the school's visibility, increase enrollment, and promote a positive image.

Key Responsibilities:

  • Marketing Strategy Development: Develop and implement marketing plans and strategies to achieve the school's enrollment and reputation goals.
  • Brand Management: Maintain and enhance the school's brand image and ensure consistent messaging across all platforms.

Digital Marketing:

  • Manage the school's website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
  • Oversee the school's social media presence, creating and curating engaging content to increase online engagement.
  • Utilize digital advertising campaigns to reach prospective students and parents.

Event Coordination:

  • Plan and coordinate marketing events, such as open houses, school tours, and community outreach activities.
  • Promote school events through various channels to maximize attendance and engagement.

Public Relations:

  • Develop and maintain relationships with local media and community organizations.
  • Write and distribute press releases, manage media inquiries, and coordinate media coverage of school events.

Content Creation:

  • Create compelling content for various marketing channels, including website, social media, email campaigns, and print materials.
  • Collaborate with faculty and staff to gather stories and achievements for promotional purposes.

Admissions Support:

  • Work closely with the admissions team to develop and implement strategies to attract and enroll new students.
  • Assist in creating admissions materials and presentations.

Analytics and Reporting:

  • Monitor and analyze marketing campaign performance using metrics and data analytics tools.
  • Provide regular reports on marketing activities, including ROI and effectiveness of campaigns.

Budget Management:

  • Develop and manage the marketing budget, ensuring efficient use of resources.
  • Track expenditures and provide regular budget reports.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).
  • Minimum of 5 years of experience in marketing, preferably in an educational or nonprofit setting.
  • Strong understanding of digital marketing strategies and tools.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing software and tools, such as Google Analytics, SEO tools, and social media management platforms.
  • Creative thinking and problem-solving skills.
  • Ability to work collaboratively with diverse groups of people.

Key Competencies:

  • Strategic Planning
  • Creativity and Innovation
  • Communication and Interpersonal Skills
  • Analytical Thinking
  • Project Management
  • Attention to Detail

Working Conditions:

  • Full-time position with occasional evening or weekend work required.
  • Primarily office-based with some time spent attending school events and community activities.

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