Strategic Marketing Leader
3 weeks ago
Job Summary:
We are seeking a seasoned marketing professional to drive business growth through strategic demand generation and account-based marketing initiatives. This pivotal role will act as a strategic partner, bridging the gap between Marketing, Sales, and Inside Sales to design and execute high-impact campaigns that align with revenue growth objectives. The ideal candidate is a forward-thinking marketer, proficient in leveraging cutting-edge marketing automation platforms to orchestrate tailored campaigns that meet business goals.
Key Responsibilities:
- Develop and execute outcome-driven demand generation strategies to meet specific revenue targets and business outcomes
- Utilize account-based marketing (ABM) strategies and performance marketing tools to drive business growth and revenue development
- Collaborate with cross-functional teams to design and execute high-impact campaigns that align with business objectives
Requirements:
- 14+ years of deep expertise in demand generation, account-based marketing, and performance marketing
- Proven success in B2B marketing at IT services companies, especially in digital technology, and customer experience services
- Deep knowledge of sales processes and tools that support sales enablement, demand generation, and business outcomes
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