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Digital Transformation Strategist

1 month ago

Cochin, Kerala, India 2Base Technologies Full time
Job Summary

We are seeking a seasoned Digital Transformation Strategist to drive our company's digital evolution. As a key member of our team, you will play a pivotal role in shaping our digital marketing strategies and enhancing brand recognition.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies that encompass content, email, social media, and lead generation initiatives.
  • Analyze market trends and customer needs to identify opportunities for growth and improvement.
  • Collaborate with cross-functional teams to design and implement innovative marketing campaigns.
  • Design high-quality marketing collateral, including blog posts, case studies, whitepapers, and videos.
  • Work closely with the sales team to provide them with the necessary tools and resources to succeed.
  • Drive customer engagement, upselling, and cross-selling efforts through targeted marketing strategies.
  • Monitor and optimize campaign performance using data-driven insights.
  • Maintain open communication channels with team members to foster a collaborative work environment.
  • Budget management: effectively allocate marketing budgets to achieve a positive return on investment (ROI).

Requirements:

  • Bachelor's degree in marketing, business, or a related field. An MBA in marketing is highly valued.
  • Minimum 4 years of experience in marketing roles, with a proven track record of success.
  • Exceptional written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills, with the ability to use data-driven insights to inform decision-making.

Experience: 4-6 years

Estimated Salary: $80,000 - $110,000 per year, depending on location and qualifications.