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1 day ago
As a Yield Manager, you will play a key role in driving revenue growth and optimizing advertising performance.
- Publisher Management: Oversee publisher profit/loss to maximize yield.
- Communication: Serve as a liaison between publishers, internal departments, and external partners.
- Technical Q/A: Ensure ad requests and inventory settings are optimal for maximum yield.
- Publisher Ad Lay-out: Provide recommendations to publishers to enhance ad lay-out and increase yield.
- Publisher On/Boarding: Collaborate with SSPs to get sites whitelisted for programmatic monetization.
- Yield Analysis: Monitor yield based on demand source by inventory/product.
- Optimization: Analyze partner and publisher performance to optimize revenue streams.
- Ad Operations: Proficient in DFP and SSP system settings to ensure optimal yield set-up.
- Reporting: Publish weekly KPIs, SSP reporting, block list reporting, and partner billing and reconciliation.
- PMP Management: Work with buyers to create deals and optimize them for best performance.
- Data Analysis/Publisher Decks: Analyze data to report to stakeholders and inform business decisions.
Key competencies include:
- Communication: Convey complex information through oral and written communication.
- Organization: Manage multiple tasks concurrently and work independently.
- Analytical: Possess superior critical thinking skills and ability to research and analyze data.
- Adaptable: Embrace change and exhibit flexibility and adaptability.
- Resourcefulness: Deliver results using available resources.
- Industry Knowledge: Possess a strong understanding of the Finance and Online Advertising sectors.
Successful candidates will demonstrate the following abilities:
- Superior analytical and problem-solving skills.
- Strong organizational and time management skills.
- Able to work effectively in a fast-paced environment.
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