Digital Marketing Specialist

6 days ago


Navi Mumbai, Maharashtra, India Aptech Ltd Full time

Job Title: SEM Specialist

Job Summary:

Aptech Ltd is seeking a highly skilled SEM Specialist to lead our digital marketing efforts. The ideal candidate will have hands-on experience managing platforms such as Google Ads, Facebook, and Email Marketing for lead generation.

Key Responsibilities:

  • Develop and execute digital marketing campaigns to drive website traffic, conversions, and revenue.
  • Optimize lead generation campaigns to improve CPC, CPL, and CPA metrics.
  • Stay up-to-date with the latest digital marketing trends and best practices.
  • Collaborate with cross-functional teams to align digital marketing efforts with business goals.
  • Measure and report on the performance of digital marketing campaigns.

Requirements:

  • Proven experience in digital marketing, with a focus on lead generation.
  • Hands-on experience with Google Ads, Facebook, and Email Marketing.
  • Strong understanding of web analytics and conversion optimization techniques.
  • Excellent analytical and problem-solving skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.

What We Offer:

Aptech Ltd offers a competitive salary and benefits package, as well as opportunities for professional growth and development.



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