Digital Marketing Strategist for Fintech Innovation
1 week ago
Liquide is a pioneering wealth tech startup seeking an exceptional Digital Marketing Strategist to drive the growth of our app. As a key member of our team, you will be responsible for developing and executing high-impact performance marketing campaigns to attract new users and maximize ROI.
We are looking for a skilled professional with 2-3 years of experience in app performance marketing, particularly with Google UAC and Meta AAA. Your expertise will enable us to optimize our advertising strategies, track campaign performance using tools like Singular, Meta Ads, and Google Ads, and inform data-driven decisions to propel our business forward.
This role offers a unique opportunity to work closely with our growth team, monitor sales performance on the website, and identify areas for improvement. If you are driven, adaptable, and passionate about innovation, we invite you to join our dynamic team.
About UsLiquide is a fast-growing startup that aims to change the way young India invests. We foster a collaborative culture that values analytical thinking, experimentation, and continuous improvement. Our team is ambitious, and we encourage a supportive environment where each team member's ideas are valued and new initiatives are encouraged.
Key Responsibilities:- Develop and execute high-impact performance marketing campaigns to drive installs and retarget users effectively
- Manage advertising budgets efficiently, ensuring optimal allocation across platforms and campaigns
- Analyze campaign performance using relevant metrics and tools to inform data-driven decisions
- Work closely with the growth team to monitor sales performance and identify opportunities for improvement
- 2-3 years of experience in app performance marketing, particularly with Google UAC and Meta AAA
- Strong problem-solving skills to address challenges proactively and optimize under changing conditions
- Strong command of tools like Singular, Google Ads, and Meta Ads to track campaign effectiveness
- Proven experience managing the full lifecycle of performance marketing campaigns
- Pivotal role in shaping the future of Indian investing
- Collaborative team environment that values innovative thinking
- Growth opportunities in a fast-paced, dynamic startup
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