Director of Enterprise Growth

1 day ago

Tiruppur, Tamil Nadu, India beBeeDemandGeneration Full time ₹ 2,00,00,000 - ₹ 3,00,00,000
Job Description

We are seeking an experienced professional to lead our demand generation efforts and drive enterprise growth.

Main Responsibilities:
  • Strategic Demand Generation:
    • Develop and execute multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
    • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
    • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  • Account-Based Marketing (ABM) Leadership:
    • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
    • Leverage firmographic, technographic, and intent data for targeting and messaging.
    • Use ABM platforms to orchestrate and optimize campaigns.
  • Measurement, Analytics & Optimization:
    • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.
    • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

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