Market Analytics Specialist

5 days ago

Guntur, Andhra Pradesh, India beBeeMarketMix Full time ₹ 15,00,000 - ₹ 21,00,000

Job Opportunity:

We are seeking an experienced Manager Consulting to lead our Market Mix Modelling initiatives.

About the Role:

  • As a key member of our team, you will be responsible for managing client engagements involving MMM.
  • You will work closely with clients to understand their business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Your analytical skills will be essential in translating results into strategic recommendations for media planning and budget allocation.
  • You will lead the development and validation of MMM using econometric/statistical tools such as regression models and time-series analysis.
  • You will analyze historical media and sales data to identify key drivers of performance.
  • With your expertise, you will provide scenario analysis and media optimization insights to guide marketing decisions.
  • You will integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

Key Skills and Qualifications:

  • Strong experience in market mix modelling and related analytics projects.
  • Excellent analytical and problem-solving skills.
  • Ability to communicate complex ideas effectively to non-technical stakeholders.
  • Experience working with econometric/statistical tools and software.

Benefits:

Opportunity to work on challenging projects and contribute to business growth.

Collaborative and dynamic work environment.

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