Digital Marketing Software Engineer
1 week ago
The Marketing Web Engineer will use engineering skills to create dynamic digital marketing content and tools to promote outstanding products and services. This role is responsible for developing and implementing front-end web code and design standards, working closely with content creators and designers to implement new digital marketing content and tools, and maintaining and improving upon our marketing website and custom content management system. Additional responsibilities include creating and optimizing web project management, establishing SEO audit and performance baselines, executing SEO optimizations, and managing and improving organic search engine performance and goal-setting based on clickthrough rates, traffic, conversions, and other identified key metrics.
Key Responsibilities:
● Develop and implement front-end web code and design standards
● Work closely with content creators and designers to implement new digital marketing content and tools
● Maintain and improve upon our marketing website and continue to build out the custom content management system
● Create and optimize our web project management, hitting all deadlines and improving efficiency while maintaining quality web development
● Establish SEO audit and performance baselines
● Execute SEO optimizations and monitor results
● Provide detailed site analysis and recommendations for site changes; work closely with content creators and designers to implement the changes
● Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, conversions, and other identified key metrics.
● Conduct A/B testing and report on results
Requirements:
● 5+ years building mobile responsive websites or web applications
● Great HTML/CSS/JavaScript skills and an understanding of how they affect SEO performance
● Experience with React.js and Hub spot a big plus
● Experience using version control systems (git)
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