
Leading CRM Product Manager
2 days ago
We are seeking an experienced senior director to lead our CRM product management function. The ideal candidate will be a product-focused CRM expert with a strong background in CRM strategy, product lifecycle management, and business collaboration.
This individual will work closely with business heads, sales, marketing, and operations teams to enhance our CRM capabilities, improve customer experience, and drive adoption across the organization.
The successful candidate will have a proven ability to manage and scale teams across multiple functions, exceptional communication and stakeholder management skills, and a solid understanding of customer lifecycle management, lead nurturing, and automation workflows.
Key Responsibilities:
- Product Strategy & Roadmap
- Define and own the CRM product vision, strategy, and roadmap, aligning with business goals and customer needs.
- Evaluate new CRM features, integrations, and tools to enhance customer lifecycle management.
- Cross-functional Collaboration
- Work closely with Business Heads, Sales, Marketing, and Customer Success teams to gather requirements, understand business needs, and translate them into product enhancements.
- Act as a bridge between technology and business teams to ensure smooth communication and execution.
- Team Leadership & Management
- Lead and mentor a team of Product Managers, Analysts, and CRM specialists.
- Foster a culture of innovation, collaboration, and accountability within the team.
- Implementation & Delivery
- Oversee CRM customization, configuration, and integrations to meet organizational needs.
- Manage vendor relationships (if using third-party CRM solutions like Salesforce, Zoho, LeadSquared, etc.).
- Performance & Optimization
- Monitor CRM performance, user adoption, and overall effectiveness.
- Drive data-driven decisions to improve CRM functionality and business outcomes.
- Stakeholder Engagement
- Collaborate with senior leadership to identify opportunities for CRM-driven business growth.
- Present product updates, KPIs, and ROI reports to the leadership team.
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