Strategic Marketing Director

2 weeks ago

Bhavnagar, Gujarat, India beBeeExecutive Full time ₹ 17,83,616 - ₹ 25,12,568

Job Overview:

We are looking for a highly skilled and experienced Senior Marketing Operations Manager to join our team. This role will play a crucial part in managing operational aspects of brand & marketing, focusing on exhibitions, social media coordination, budget management, brand merchandise, sales collaterals, and vendor management.

Key Responsibilities:

  • Exhibitions & Trade Shows
    • Manage deadlines for exhibitions and marketing events.
    • Coordinate with cross-functional teams to gather product information.
    • Ensure timely delivery of materials to event locations.
    • Collate leads and visitor data captured during events and upload to Salesforce.
  • Social Media Coordination
    • Act as liaison between company and social media agency.
    • Collaborate with internal teams to source content ideas and product information.
    • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
  • Marketing Budget & Finance
    • Track all marketing expenses and ensure adherence to budgets.
    • Collaborate with finance team for processing invoices and reconciliations.
    • Maintain records and reports on campaign spends and cost effectiveness.
  • Sales Collateral Management
    • Drive creation, review, and distribution of brochures, presentations, and product sheets.
    • Coordinate with design agencies, internal teams, and printers for timely execution.
    • Maintain repository of up-to-date marketing assets for the sales team.
  • Vendor Management
    • Identify vendors for printing, branding, gifting, and events.
    • Negotiate terms and ensure quality and timeliness of deliverables.
    • Maintain database of approved vendors with rate cards and service histories.
  • Brand Identity Implementation
    • Ensure consistent implementation of the brand identity across all touchpoints and materials.
    • Review physical and digital branding at office premises, packaging, events, and collaterals.
    • Audit and improve brand consistency.
  • Merchandise & Gifting
    • Execute branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
    • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
  • Lead Monitoring & Coordination
    • Monitor incoming enquiries generated through social media, website, and digital campaigns.
    • Maintain accurate records of enquiries and coordinate follow-up with sales teams.

Qualifications & Skills:

Bachelor's degree in Marketing or related field; MBA preferred.

2-4 years experience in marketing operations, branding, or coordination.

Strong project management skills.

Excellent written and verbal communication skills.

Sharp eye for detail and good design sensibility.

Experience working with agencies, vendors, and internal stakeholders.

Highly organized and driven individual.

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