Director - Enterprise Growth Initiatives

5 days ago

Bareilly, Uttar Pradesh, India beBeeDemand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Enterprise Demand Generation Leader

A strategic leader is sought to drive full-funnel demand generation and account-based marketing (ABM) strategies that build awareness, generate qualified leads, and accelerate pipeline.

The ideal candidate will design and implement demand generation strategies to achieve quarterly pipeline and revenue goals. They will collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.

Key responsibilities include:

  • Designing and executing ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Leveraging firmographic, technographic, and intent data for targeting and messaging.
  • Using ABM platforms to orchestrate and optimize campaigns.

Additionally, the candidate will define KPIs for demand generation and ABM, including MQLs, SQLs, marketing-sourced pipeline, and campaign-level ROI. They will apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Requirements include 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing. The candidate should have proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth. Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools is also required.

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