
Digital Campaign Specialist
3 days ago
In this high-impact role, you will be responsible for the strategy, execution, and optimisation of paid campaigns across multiple platforms.
Your key responsibilities include planning, setting up, and managing paid campaigns, analysing campaign performance, and optimising to achieve business Key Performance Indicators (KPIs).
You will build and test different audience segments and funnels, track daily budgets, pacing, and adjust for maximum Return on Investment (ROI). You will also stay updated on platform changes, new formats, and growth hacks.
The ideal candidate has 1+ years of experience in performance marketing, prior experience in e-commerce or real estate campaigns preferred. A strong knowledge of Google Ads (Search, Display, YouTube) and Meta Ads is essential. You must be able to analyse data and turn insights into action, have a good understanding of attribution, pixel setup, and conversion tracking, and be comfortable with A/B testing and iterating quickly.
The benefits of this role include direct impact on scaling campaigns for high-growth brands, exposure to real estate, fashion, and FMCG categories, opportunity to work closely with creatives + strategists in a fast-paced, test-and-learn environment, and a culture of experimentation and growth.
- Direct impact on scaling campaigns for high-growth brands.
- Exposure to real estate, fashion, and FMCG categories.
- Opportunity to work closely with creatives + strategists in a fast-paced, test-and-learn environment.
- Culture of experimentation and growth.
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