
Technology Innovation Lead
5 days ago
Job Title: Digital Marketing Strategist
About the Opportunity:
We are seeking a results-driven digital marketing strategist who understands the intricacies of funnel marketing and can generate qualified leads through various digital channels, nurture them, and support our sales pipeline.
- Design and manage end-to-end B2B marketing funnels (awareness → lead generation → nurturing → conversion).
- Run lead generation campaigns for dedicated developer services and custom software development.
- Develop and grow our online presence through content creation, engagement, and outreach.
- Build targeted prospect lists and run cold outreach campaigns via email and LinkedIn.
- Develop key marketing assets: case studies, email sequences, landing pages, presentations.
- Utilize Zoho CRM & Zoho Campaigns to manage leads, run automations, and track funnel performance.
- Research and refine ideal client profiles (ICPs) for IT agencies, startups, and product companies.
Requirements:
- 2–5 years of B2B marketing experience in IT / Software Services / SaaS.
- Proven expertise in funnel marketing and lead nurturing strategies.
- Hands-on experience with Zoho CRM / Zoho Campaigns / Zoho Marketing Automation.
- Strong knowledge of digital marketing, cold outreach, and email automation.
- Excellent English communication skills (written & verbal).
- Ability to work full-time in an office setting.
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