Digital Monetization Strategist

3 days ago

Allahabad, Uttar Pradesh, India beBeeAdtech Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Job Title: AdTech Specialist

We are seeking an experienced professional to fill the role of AdTech Specialist, responsible for driving revenue growth through optimized technology, integrations, and yield strategies.

  • About the Role:
    • This is a strategic and technical position focused on platforms, integrations, and monetization levers across web, AMP, and mobile environments.
  • Key Responsibilities:
    • Programmatic & Yield Strategy
      • Develop and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
      • Analyze eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
      • Evaluate inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • AdTech Integrations
    • Lead the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
    • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
    • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Platform & Infrastructure Ownership
    • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
    • Develop scalable solutions for AMP, mWeb, and app monetization.
    • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Innovation & Experimentation
    • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
    • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

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