
Foods Brand Development Specialist
7 days ago
As a seasoned professional in the field of brand management, you will be responsible for developing and implementing effective strategies to drive growth and success for our food products. Your primary objective will be to establish a strong brand presence in the market, build consumer connections, and ensure business impact.
The ideal candidate should have 4–5 years of experience in brand management or marketing, preferably in the foods, personal care, or home care categories. A graduate or MBA degree in marketing, brand management, or a related field is also required. Additionally, hands-on experience in building brands on D2C platforms and marketplaces is mandatory.
Key Responsibilities:
- Develop and implement brand strategy, positioning, and value proposition.
- Drive integrated marketing campaigns across ATL, BTL, digital, influencer, PR, and OOH channels.
- Manage consumer and market research, track brand health, and generate insights.
- Partner with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
- Collaborate cross-functionally with internal teams and external partners for seamless execution.
Required Skills and Qualifications:
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & D2C Management
- Budgeting & Planning
Benefits:
This role offers a unique opportunity to work with a dynamic team and contribute to the growth and success of our food products. If you are a motivated and experienced brand manager looking for a new challenge, please apply today
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