Marketing Director
4 weeks ago
Company Overview
Gamut HR Solutions is a leading provider of innovative hiring solutions, connecting job seekers with opportunities that align with their skills and career objectives. Our dedicated team of professionals is committed to facilitating efficient and effective hiring processes.
Job Overview
We are seeking a highly skilled Marketing Manager to join our team in the construction industry. This full-time, mid-level position requires 4-6 years of relevant work experience. The ideal candidate will have a strong understanding of strategic marketing within the construction sector, along with excellent communication skills.
Key Responsibilities
- Develop and implement comprehensive marketing strategies tailored to the construction industry to enhance brand visibility and engagement.
- Conduct detailed market research to identify trends, customer preferences, and competitive activities to inform strategic decisions.
- Oversee brand management activities ensuring consistent and effective communication of brand values and messaging.
- Plan and execute digital marketing campaigns to improve online presence and generate leads through various digital platforms.
- Collaborate with cross-functional teams to align marketing strategies with business development goals and product offerings.
- Manage marketing budgets effectively to maximize resources and ensure marketing initiatives are cost-effective and results-driven.
- Coordinate with partners and vendors to enhance promotional activities and foster strategic partnerships.
- Analyze and report on the performance of marketing campaigns, using data-driven insights to refine strategies and tactics.
Requirements
- Construction industry knowledge is crucial for understanding market dynamics and driving marketing strategies in alignment with industry standards.
- Strategic marketing planning to develop and implement effective marketing plans that align with business objectives and maximize market penetration.
- Excellent communication skills for presenting ideas clearly and effectively to stakeholders across various levels within the organization.
- Proven expertise in market research to gather insights and make informed decisions that support strategic objectives and competitive advantage.
- Experience in brand management to ensure consistent and favorable positioning of corporate brand across all channels and media.
- Proficiency in digital marketing, including social media, SEO, and online advertising, to drive traffic, engagement, and revenue.
- Project management skills to oversee marketing campaigns from conception to execution, ensuring all elements are completed on time and within budget.
- Budget management skills to monitor and optimize marketing expenditure while achieving maximum ROI for marketing activities.
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