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Digital Marketing Director

1 week ago

Gurgaon, Haryana, India Assurance Intl Limited Full time

We are seeking a highly skilled and experienced leader to drive our marketing, branding, and performance marketing efforts. The ideal candidate will be responsible for executing strategic marketing campaigns, managing branding initiatives, driving digital performance marketing, and optimizing customer acquisition and retention.

Key Responsibilities:
  • Develop and execute ATL & BTL branding strategies to enhance brand visibility.
  • Conduct market research to analyze customer preferences, market trends, and competitor activities for informed decision-making.
  • Manage and optimize product positioning, brand marketing, and media activation across multiple platforms.
  • Collaborate with sports leagues, media houses, and external agencies to execute high-impact brand campaigns.
  • Lead cross-functional teams to create innovative branding campaigns, influencer collaborations, and digital promotions.
  • Drive event planning and execution, including trade shows, conferences, and sponsorship activations.
Sales and Business Development:
  • Identify new business opportunities and implement effective go-to-market (GTM) strategies.
  • Build and maintain relationships with dealers, distributors, and key clients to drive revenue growth.
  • Conduct market audits and gather market intelligence to refine marketing and sales approaches.
  • Develop strategies for lead generation, nurturing, and conversion optimization.
Digital Marketing and Performance Marketing:
  • Develop and oversee data-driven digital marketing strategies (SEO, SEM, PPC, Social Media, Email, and Influencer Marketing).
  • Manage multi-million rupee digital marketing budgets, ensuring optimized ROI and reduced cost per acquisition (CPA).
  • Execute high-performing Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads campaigns.
  • Leverage AI-driven analytics for predictive insights and targeted digital advertising.
  • Optimize landing pages, content marketing, and lead nurturing funnels to maximize conversion rates (CRO).
  • Oversee programmatic advertising, affiliate marketing, and geo-targeted campaigns to drive regional growth.