Visionary Creative Leader for Prime Video India
15 hours ago
Job Title: Visionary Creative Leader for Prime Video India
Company OverviewThe myGwork team is a pioneering force in the LGBTQ+ business community, dedicated to fostering inclusivity and diversity. As a key member of our team, you will play a vital role in shaping the creative landscape of Prime Video India.
SalaryThe estimated annual salary for this position is ₹25 lakhs - ₹30 lakhs, depending on your experience and qualifications.
Job DescriptionA Creative Director with a strong background in arts, you will be responsible for driving compelling creative strategy and execution across multiple content marketing titles. This role requires a unique blend of art creation, strategic thinking, and creative ideation. You will work closely with diverse internal functions, including content marketing, brand, PR, social, and digital teams.
Key Job Responsibilities:
- Visualising the marketing world of shows through key arts, trailers, teasers, and ideas.
- Writing clear design briefs, driving heavy visual referencing, and crafting multiple creative options.
- Creating a creative development suite with sketches, color palette, treatment notes, and aligning it with key internal stakeholders and creators.
- High degree of command and comfort in conducting photoshoots and managing A-list talent.
- Open to feedback and able to work with multiple stakeholders with diverse POVs on ambiguous and subjective areas.
- Able to switch tracks easily and work on multiple projects at the same time, toggling creative thinking between genres such as crime thriller, comedy, drama, etc.
A Day in the Life:
- Reading scripts or watching network cuts of upcoming Prime content.
- Forming early creative briefs and ideation pegs.
- Understanding complex production and post-production schedules to identify opportunities for creating marketing content.
- Leading title brainstorms, setting the creative agenda, and evaluating creative outputs from agencies.
- Understanding business problems/strategic pivots and driving agile creative solutions.
- Managing budgets on owned projects and drafting clear workback plans to deliver results.
The Creative Marketing team at Prime Video India is responsible for all customer-facing marketing assets, including Key Arts, Trailers, and Promos for all titles on Prime Video. This passionate group of creative thinkers loves cracking the next clutter-breaking idea for content marketing and has done so for IPs like Mirzapur, Paatal Lok, The Family Man, Panchayat, and more.
Required Skills and QualificationsTo be successful in this role, you should have:
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience.
- Bachelor's degree.
PREFERRED QUALIFICATIONS:
- Knowledge of InDesign, Photoshop, Illustrator, Keynote.
- Experience developing cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that drive compelling creative executions.
- Experience leading creative development of innovative creative from concept to delivery.
- Experience managing creative (internal team of designers, copywriters, external agencies, and freelancers).
- Experience presenting creative concepts effectively to senior executives.
- Experience managing multiple projects and meeting aggressive deadlines.
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