Senior Brand Strategist Cardio Diabetic Division

23 hours ago

Mumbai, Maharashtra, India beBeePharmaceutical Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description:

We are seeking an experienced Brand Strategy Manager to drive strategic initiatives for the Cardio-Diabetic division. The ideal candidate must have a strong background in Cardio-Diabetic therapies and proven experience in brand management.

The successful candidate will be responsible for developing and implementing comprehensive brand plans, conducting market analysis, competitor benchmarking, and patient insights to shape brand strategies. They will also design and execute innovative marketing campaigns to strengthen brand visibility and drive prescription growth.

Candidates should possess excellent communication and stakeholder management skills, with the ability to work in a fast-paced, competitive environment.

Required Skills and Qualifications:
  • Education: MBA in Marketing / PG in Pharmaceutical Management (preferred) with a Science/Pharmacy background.
  • Experience:
  • 5–12 years of experience in pharmaceutical brand management.
  • Mandatory experience in the Cardio-Diabetic division.
Key Responsibilities:
  1. Develop and implement comprehensive brand plans for the Cardio-Diabetic portfolio.
  2. Conduct market analysis, competitor benchmarking, and patient insights to shape brand strategies.
  3. Design and execute innovative marketing campaigns to strengthen brand visibility and drive prescription growth.
  4. Collaborate with medical, regulatory, and sales teams to ensure compliance and impactful communication.
  5. Stakeholder Engagement:
  6. Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
  7. Conduct CMEs, webinars, and scientific engagement activities to enhance brand credibility.
  8. Performance Management:
  9. Monitor brand performance metrics and ROI for marketing initiatives.
  10. Develop corrective actions and growth strategies as required.

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