
Senior Marketing Insights Specialist
24 hours ago
As a seasoned Marketing Data Analyst, you will play a pivotal role in unlocking the full potential of our marketing efforts. Your expertise will be instrumental in deriving actionable insights from complex data sets, informing strategic decisions that drive business growth.
The ideal candidate will possess a unique blend of analytical acumen and creative flair, with the ability to distill intricate data trends into compelling narratives that resonate with key stakeholders.
Key Responsibilities:
- Extract, analyze, and interpret large-scale data sets from multiple marketing channels, including digital campaigns, CRM systems, and web analytics.
- Design and develop data visualization dashboards and reports to track KPIs, campaign performance, and customer behavior, providing actionable recommendations for optimization.
- Identify emerging trends, patterns, and opportunities for growth, collaborating closely with cross-functional teams to inform data-driven decision-making.
- Develop predictive models and segmentation strategies to enhance targeting and personalization, driving improved ROI and customer engagement.
- Continuously monitor and optimize campaign performance through data-backed analysis and recommendations.
- Maintain the highest standards of data accuracy, hygiene, and compliance, ensuring seamless integration with organizational goals and objectives.
- Education: Bachelor's degree in engineering, statistics, mathematics, or a related field.
- Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Expertise in data analysis tools such as SQL, Python, R, or Excel.
- Proficiency in visualization tools like Power BI, Tableau, or Google Data Studio.
- Familiarity with marketing platforms like Google Analytics, Meta Ads, HubSpot, or CRM systems.
- Exceptional problem-solving, analytical thinking, and storytelling skills with data.
- Strong communication and collaboration abilities, with the capacity to work effectively across teams.
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