Transformation Leader Activation Strategy

10 hours ago

Jaipur, Rajasthan, India beBeeActivationLeader Full time ₹ 20,00,000 - ₹ 25,00,000

Job Summary:

The Transformation Leader Activation Strategy will be responsible for developing and executing strategic plans to drive business outcomes through activation marketing.

  • Create a comprehensive annual activation calendar that drives business results and measures campaign effectiveness.
  • Develop clear strategies to achieve business objectives through activation, ensuring measurable impact on the brand.
  • Bulk up consumer databases and retarget consumers in future campaigns.
  • Promote participation in regional festivals and explore cost-effective models for rural activations.
  • Optimize costs through negotiations and effective resource utilization.
  • Identify new touchpoints to engage with customers, including technology-driven solutions.
  • Measure campaign success through PR, integrated campaign measurement studies, and overall engagement metrics.
  • Establish a robust consumer database with regular updates on consumer meet rates.
  • Regularly review finance trackers and SOP adherence.
  • Maintain relationships with external agencies and showcase best practices in activation and digital marketing projects.

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