Demand Generation Strategist

2 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,52,00,000

About us:

We are an innovation-led engineering company that delivers business outcomes for hundreds of enterprises globally.

Our reputation as a Tiger Team & Trusted Partner of enterprise technology leaders helps us solve complex Digital Transformation challenges across various areas:

Modernization & Migration

  • Application Modernization
  • Platform Engineering (IaC/EaC, DevSecOps & SRE)
  • Cloud Native Engineering, Cloud Migration, VMware Exit
  • FinOps

Data & AI/ML

  • Data (Cloud Native / DataBricks / Snowflake)
  • Machine Learning, AI/GenAI

Cybersecurity

  • Infrastructure Security
  • Application Security
  • Data Security
  • Ai/Model Security

SDx & Digital Workspace (M365, G-suite)

  • SDDC, SD-WAN, SDN, NetSec, Wireless/Mobility
  • Email, Collaboration, Directory Services, Shared Files Services

Intuitive Services:

  • Professional and Advisory Services
  • Elastic Engineering Services
  • Managed Services
  • Talent Acquisition & Platform Resell Services

About the Job

Title: Director Demand Generation

Key Responsibilities

Develop and implement full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.

Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.

Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Account-Based Marketing (ABM) Leadership

Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.

Use ABM platforms to orchestrate and optimize campaigns, integrate with events, webinars, and executive programs to deepen engagement.

Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.

Measurement, Analytics & Optimization

Define and own KPIs for demand generation and ABM, including MQLs, SQLs, marketing-sourced and influenced pipeline, account engagement metrics, and campaign-level ROI and CAC.

Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Team Leadership & Cross-Functional Collaboration

Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.

Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

Qualifications:

12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.

Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.

],

  • Demand Generation Strategist

    6 days ago

    Kollam, Kerala, India beBeeRevenue Full time ₹ 8,00,000 - ₹ 12,00,000

    Optimize Revenue GrowthWe partner with businesses to enhance their go-to-market engine across technology, operations, and strategy.Develop strategic campaign plans aligned with business goals and target audienceLaunch, monitor, and optimize multi-channel outbound campaignsDesign and execute A/B tests for messaging, targeting, and cadenceCollaborate...

  • Marketing and Demand Generation Leader

    1 week ago

    Kollam, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Job TitleWe are seeking an innovative Marketing and Demand Generation Leader to drive our global marketing strategy, brand positioning, growth, and customer acquisition in the competitive HR Tech SaaS market.About the RoleThe ideal candidate will develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and...

  • Chief Demand Generation Officer

    6 days ago

    Kollam, Kerala, India beBeeDemand Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    About UsWe are an innovation-led engineering company delivering business outcomes for hundreds of enterprises globally.Our team helps solve complex digital transformation challenges across various areas:Modernization & MigrationApplication and Database ModernizationPlatform Engineering (IaC/EaC, DevSecOps & SRE)Cloud Native Engineering, Migration to Cloud,...

  • Chief Growth Officer

    2 weeks ago

    Kollam, Kerala, India beBeeCybersecurity Full time ₹ 80,00,000 - ₹ 1,00,00,000

    We are seeking an innovative marketing leader to develop and execute a comprehensive demand generation strategy across all channels.The ideal candidate will be responsible for building and managing the marketing funnel up to MQL, ensuring seamless handoff of MQLs to SQLs for Sales/BD, and positioning our company as a trusted partner in the cybersecurity...

  • Enterprise SaaS Marketing Specialist

    1 week ago

    Kollam, Kerala, India beBeeDemandGeneration Full time ₹ 18,00,000 - ₹ 25,00,000

    Demand Generation StrategistWe're seeking a Demand Generation Strategist to lead our multi-channel demand engine. This role requires a player-coach with experience in marketing enterprise SaaS in regulated industries, preferably in Life Sciences.

  • AI-Powered Content Strategist

    6 days ago

    Kollam, Kerala, India beBeeContent Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

    Job Title:Senior Content Strategist About the Role:We're seeking a seasoned content strategist to join our team. As a key member, you'll craft compelling narratives that drive engagement, pipeline growth, and brand authority.The ideal candidate will have a deep understanding of B2B tech, software development, and AI-driven solutions. They'll be able to break...

  • Lead Generation Strategist

    2 days ago

    Kollam, Kerala, India beBeeMarketing Full time ₹ 7,50,000 - ₹ 15,00,000

    Job Description">We are seeking a skilled Demand Generation Specialist to develop and execute lead generation strategies, utilizing marketing analytics to measure and optimize campaigns.">The ideal candidate will have experience in Lead Generation and Marketing Automation, with proficiency in Marketing Analytics and Communication.">They will work closely...

  • Senior Demand Planning Strategist

    1 week ago

    Kollam, Kerala, India beBeeDemandPlanning Full time ₹ 13,20,000 - ₹ 15,20,000

    Job OverviewWe are seeking an experienced Demand Planning Specialist to join our team. As a key member of the demand planning function, you will be responsible for analyzing historical sales data and making informed decisions to drive business growth.Key Responsibilities:Develop and maintain accurate demand forecasts using statistical models and data...

  • Demand Planning Specialist

    1 week ago

    Kollam, Kerala, India beBeeSupplyChain Full time ₹ 20,00,000 - ₹ 25,00,000

    Job TitleWe are seeking an experienced Supply Chain Professional to lead our demand planning and supply chain analytics efforts.Drive monthly S&OP cycles, aligning demand and supply while delivering insights through KPI dashboards and advanced analytics.Key Responsibilities:Lead and manage the monthly S&OP cycle, collaborating with Sales, Marketing, Finance,...

  • Creative Visual Strategist

    2 weeks ago

    Kollam, Kerala, India beBeeDesigner Full time ₹ 35,00,000 - ₹ 40,00,000

    Job Title: Creative Visual StrategistWe are seeking a creative and detail-oriented Graphic Designer to lead the development of visual content across multiple brands. The role demands strong design skills, a keen eye for aesthetics, and the ability to create engaging, high-quality work that aligns with each brand's identity.