Digital Marketing Pricing Specialist
5 days ago
Job Description: The Manager, Commercial Analytics will play a pivotal role in shaping and executing the commercial strategies for WebMD, a leading digital marketing solutions provider to smaller law firms in the U.S.
The ideal candidate will possess deep analytical experience with a focus on commercial topics, such as monetization/pricing and B2B sales analytics.
This will be combined with the ability to design and manage scalable processes, tools and reports to make our GTM teams more productive.
They will collaborate closely with executive leadership and cross-functional teams to align commercial strategies and execution with business objectives.
Key Responsibilities:
- Develop and execute pricing strategies for digital marketing products and services
- Monitor and analyze commercial metrics, such as sales by product/territory/rep/customer segment, rep attainment, pricing elasticity, customer acquisition cost, and lifetime value
- Build and optimize reporting on commercial data to arm GTM teams with the insights they need to be productive and the executive leadership to make decisions
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