Digital Programmatic Leader

6 days ago


Lucknow, Uttar Pradesh, India Aptita Full time
Aptita is seeking a highly skilled Digital Programmatic Leader to join our team.

About the Role:

This exciting opportunity will see you take on a leadership role, overseeing the development and growth of our local programmatic team. You will be responsible for enforcing best practices across DV360 and TrueView, with a strong focus on platform expertise, consistency, and quality of work delivery.

You will also be accountable for consistent work delivery to Hub regional teams, ensuring a high-quality output. Additionally, you will serve as a point of escalation for your team, taking ownership of resolving challenges and providing career development and coaching for your team members.

In this role, you will have the opportunity to line manage 2-5 direct reports, with as many as 10 indirect reports. You will also provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Furthermore, you will provide support to capacity planning & resource management for the team and present strong and effective communication across all levels.

About You:

To succeed in this role, you will require extensive experience in Agency, Trading Desks or Programmatic Tech Partners, with actual campaign execution experience with most local programmatic players and measurement providers. Familiarity with DSP and exchange revenue streams, as well as the ability to negotiate trading benefits, is also essential. You will need to possess existing relationships with publishers, programmatic product partners, and data providers in the local market.

Additionally, you will need knowledge of different programmatic trading models and their implications on both advertiser's inventory quality and publisher monetization strategies. You must be able to articulate difficult technical concepts to non-technical people, such as explaining lookalike modeling and cookie mapping to a layperson.

Requirements:

This role requires a minimum of 8+ years of professional experience in digital media, preferably within a media agency/trading desk. Experience in Google Marketing Platform (DV360, CM, GA360) and top AdTech & MarTech platforms is also necessary. You must be hands-on with programmatic platforms and possess a clear thought process & strategy to build on existing businesses. Competence in Microsoft Office software is a must.

Earn up to ₹1500000 per annum, depending on experience.

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