Content Leader
3 days ago
Mirchi seeks an experienced Cluster Programming Head to lead our UP & Bihar cluster. We're looking for a creative and strategic leader with a proven track record in programming and team management. The ideal candidate will oversee content development, drive ratings growth, and lead our talented team to success.
KEY RESPONSIBITILES:
- Manage the sound-scape of the cluster through appropriate creative and marketing interventions to increase the listenership base and be the No 1 radio station across the cluster
- Acts as an interface between programming & sales team, thereby supporting the sales team by providing creative solutions to increase the overall ad spends by clients
- Build brand Mirchi by ideating fresh programming initiatives – on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus, increase brand recall across
- Build strong & functional network, for doing tie ups, celebrity visits and identifying best of local talent, to bring the best creative minds on board
- Build radio as a category for both, listeners & advertisers
- People Management
- Identifying the right talent and investing time in developing them by frequent feedback on their performance
- Monitor, Coach and mentor team members on regular basis
- Development of Jocks as per guidelines
INTERNAL STAKEHOLDER MANAGEMENT:
Cluster Head, Regional Programming Head
TECHNICAL SKILLS & QUALIFICATION REQUIRED:
- Graduation / Post Graduation (Any specialisation) with 10 -14 years of relevant experience
- Experience in digital content conceptualisation
- Strong branding focus
- Must be well read in variety of areas and must keep up with the latest events in the city / cluster / country
- Knowledge of local language is mandatory
PERSONAL ATTRIBUTES:
- Excellent communication skills
- Good interpersonal skills
- People management
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