Social Media Manager

5 days ago


Lucknow, India Propques Services Pvt Ltd Full time
Job Description

Position Overview:
We are seeking a creative and strategic Social Media Manager to join our team at a leading co-working sector consultancy. The ideal candidate will be responsible for building and enhancing our online presence, driving engagement with our audience, and positioning our brand as a thought leader in the co-working and flexible workspace industry.



Requirements

Key Responsibilities:

  1. Social Media Strategy Development:
  • Develop and implement a comprehensive social media strategy tailored to the co-working consultancy sector.
  • Identify target audiences and set goals for increasing engagement, reach, and brand visibility.
Content Creation and Management:
  • Create, curate, and manage high-quality content for platforms like LinkedIn, Instagram, Facebook, and Twitter.
  • Produce visually appealing graphics, videos, and written content that highlights industry insights, trends, and consultancy expertise.
  • Schedule and post content consistently to ensure regular audience engagement.
Community Engagement:
  • Actively engage with followers, respond to inquiries, and manage comments across all platforms.
  • Build relationships with co-working professionals, thought leaders, and relevant communities.
Analytics and Reporting:
  • Monitor performance metrics, such as engagement rates, reach, and conversions.
  • Provide regular reports with actionable insights and adjust strategies based on data.
Campaign Management:
  • Plan and execute social media campaigns aligned with business goals, such as lead generation or brand awareness.
  • Collaborate with the marketing team to integrate social media strategies with broader campaigns.
Industry Research:
  • Stay updated on trends and developments in the co-working and flexible workspace industry.
  • Identify opportunities to leverage industry news and events for social media content.


Requirements
Key Responsibilities: Social Media Strategy Development: Develop and implement a comprehensive social media strategy tailored to the co-working consultancy sector. Identify target audiences and set goals for increasing engagement, reach, and brand visibility. Content Creation and Management: Create, curate, and manage high-quality content for platforms like LinkedIn, Instagram, Facebook, and Twitter. Produce visually appealing graphics, videos, and written content that highlights industry insights, trends, and consultancy expertise. Schedule and post content consistently to ensure regular audience engagement. Community Engagement: Actively engage with followers, respond to inquiries, and manage comments across all platforms. Build relationships with co-working professionals, thought leaders, and relevant communities. Analytics and Reporting: Monitor performance metrics, such as engagement rates, reach, and conversions. Provide regular reports with actionable insights and adjust strategies based on data. Campaign Management: Plan and execute social media campaigns aligned with business goals, such as lead generation or brand awareness. Collaborate with the marketing team to integrate social media strategies with broader campaigns. Industry Research: Stay updated on trends and developments in the co-working and flexible workspace industry. Identify opportunities to leverage industry news and events for social media content.

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