Senior Product Innovation Specialist

1 week ago

Kurnool, Andhra Pradesh, India beBeeBrand Full time ₹ 60,00,000 - ₹ 1,20,00,000

As a seasoned Branding and Product Innovation Leader, you will play a pivotal role in driving the growth and success of our D2C FoodTech business. With a proven track record of launching and scaling successful products, you will be responsible for developing and executing holistic brand strategies to drive awareness, engagement, and customer loyalty.

Key Responsibilities:

  • In-depth understanding of customer behavior, preferences, and purchase drivers.
  • Proven ability to launch and scale successful products while delivering measurable, high-impact campaigns.
  • Expertise in driving innovation, organic footfall, and organic search growth.
  • Strong customer-first mindset with ownership of content across all brand communication touchpoints.
  • Develop and execute comprehensive brand strategies to drive growth, awareness, and engagement.
  • Lead cross-functional teams to launch new products, campaigns, and customer initiatives.
  • Leverage customer insights and market research to guide brand positioning and messaging.
  • Collaborate with digital teams to optimize online presence and customer experience.
  • Drive continuous innovation and experimentation to stay ahead of competitors.
  • Monitor and evaluate brand performance using data-driven insights to refine strategies.

Requirements: Minimum 5 years in the FMCG sector with leading brands.

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