Product Packaging Specialist

2 days ago

Kurnool, Andhra Pradesh, India beBeePackaging Full time ₹ 7,50,000 - ₹ 12,50,000
Senior Product Design Specialist

We seek a highly skilled and detail-oriented professional to lead our product packaging design efforts. The ideal candidate will be an experienced graphic designer with a specialization in packaging, responsible for creating compelling and functional designs that bring products to life.

Key Responsibilities:
  • Design Concept Development: Develop innovative and creative packaging concepts that align with brand identity, product requirements, and target audience needs.
  • Collaboration: Work closely with marketing, product development, and manufacturing teams to understand project objectives and translate them into effective packaging solutions.
  • Prototyping & Production: Create prototypes, mockups, and 3D renderings to test and visualize designs. Prepare and manage print-ready files for production, conducting quality checks to ensure accuracy and color consistency.
  • Market Trend Analysis: Stay updated on industry trends, competitor packaging, and consumer behaviors to create designs that stand out in the market.
  • Regulatory Compliance: Ensure all packaging designs adhere to necessary safety, labeling, and regulatory standards.

Required Skills & Qualifications:

  • Experience: Professional experience in graphic design with a focus on product packaging is essential.
  • Portfolio: A strong portfolio showcasing a range of successful packaging design projects is required.
  • Technical Proficiency:
    • Expert knowledge of Adobe Illustrator and Photoshop for creating vector artwork, editing images, and preparing print-ready files is mandatory.
    • Familiarity with CorelDRAW and Canva is beneficial for quick mockups or internal-use graphics.
  • Knowledge:
    • A strong eye for design with a keen understanding of typography, layout, hierarchy, and visual balance is crucial.
    • In-depth understanding of color psychology and how to use color to influence consumer emotions and perceptions is vital.
    • Solid understanding of packaging materials, print production processes (CMYK, spot colors, die-lines), and manufacturing techniques is essential.
  • Soft Skills:
    • Creativity: Ability to think innovatively and translate abstract ideas into tangible designs is essential.
    • Detail-Oriented: Meticulous attention to typography, color, and layout is required.
    • Communication: Excellent verbal and written communication skills, with ability to articulate design concepts clearly to both creative and non-creative teams, is vital.
    • Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure is crucial.

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